MAGAZIN DIE DIETRICH zu Gast bei Bread&Butter by Zalando

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DIE DIETRICH 10. September 2016

Die Modemesse kehrte 2016 nach Übernahme durch einen Berliner Online-Versandhändler unter dem Namen „Bread & Butter by Zalando“

Ruckblick auf die „Bread&Butter-Time“ in Berlin: Letztes Wochenende brachte die Show in der „Arena Berlin“ (-> Location: Eichenstraße 4, D-12435 Berlin) das Neueste aus Fashion, Musik und Food zusammen.

Mit einer Premiere: Denn erstmals war das Event für die Öffentlichkeit zugänglich. Nach dem „See Now, Buy Now“-Prinzip konnten Produkte sogleich online erworben werden. Um die 20.000 Besucher nahmen das Angebot an und kamen zur „Bread&Butter by Zalando“.

Mehr als 30 Brands wie Ivyrevel, Converse, Topman, Hugo, Eastpak, G-Star Raw, Lee, Levi’s, Marina Hoermanseder, Hello Kitty, Reebok, Stance, Nike und Vans zeigten ihre Produktneuheiten für die Herbst / Winter 2016 Saison. Insgesamt gab es acht Fashion-Shows.

Auch die Promis ließen sich das Anschauen der Trends nicht nehmen. Gesehen wurden Asap Rocky, Gigi Hadid, Nikeata Thompson, Lena Meyer-Landruth, Veronika Heilbrunner, Joséphine de La Baume, Saskia de Brauw, Marina Hoermanseder, Kenza Zouiten, Julia Dietze, Natalia Avelon, Janina Uhse, Stefanie Giesinger, Caro Daur, Farina Opoku und die Flying Steps.

Die abendlichen Aftershow-Partys mit einer hohen Model-Dichte sowie eine „Best-Of Berlin Food-Auswahl“ rundeten das vielseitige sowie ansprechende Programm ab. Bei „Shots“ zeigen wir eine Auswahl der besten Bilder.

Impressionen der Bread & Butter by Zalando 2016

BERLIN, GERMANY - SEPTEMBER 02:  A general view of the Bread&Butter by Zalando at arena Berlin on September 2, 2016 in Berlin, Germany.  (Photo by Alexander Koerner/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY – SEPTEMBER 02: A general view of the Bread&Butter by Zalando at arena Berlin on September 2, 2016 in Berlin, Germany. (Photo by Alexander Koerner/Getty Images for Bread&Butter by Zalando)

BERLIN, GERMANY - SEPTEMBER 02:  A model is seen backstage ahead of the Puma fashion show during the Bread&Butter by Zalando at arena Berlin on September 2, 2016 in Berlin, Germany.  (Photo by Clemens Bilan/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY – SEPTEMBER 02: A model is seen backstage ahead of the Puma fashion show during the Bread&Butter by Zalando at arena Berlin on September 2, 2016 in Berlin, Germany. (Photo by Clemens Bilan/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY - SEPTEMBER 02:  A model, bag detail, walks the runway at the Puma fashion show during the Bread&Butter by Zalando at arena Berlin on September 2, 2016 in Berlin, Germany.  (Photo by Alexander Koerner/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY – SEPTEMBER 02: A model, bag detail, walks the runway at the Puma fashion show during the Bread&Butter by Zalando at arena Berlin on September 2, 2016 in Berlin, Germany. (Photo by Alexander Koerner/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY - SEPTEMBER 02: Models are seen backstage ahead of the Puma fashion show during the Bread&Butter by Zalando at arena Berlin on September 2, 2016 in Berlin, Germany. (Photo by Clemens Bilan/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY – SEPTEMBER 02: Models are seen backstage ahead of the Puma fashion show during the Bread&Butter by Zalando at arena Berlin on September 2, 2016 in Berlin, Germany. (Photo by Clemens Bilan/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY - SEPTEMBER 03:  A model walks the runway at the Selected Femme/Homme fashion show during the Bread&Butter by Zalando at arena Berlin on September 3, 2016 in Berlin, Germany.  (Photo by Zacharie Scheurer/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY – SEPTEMBER 03: A model walks the runway at the Selected Femme/Homme fashion show during the Bread&Butter by Zalando at arena Berlin on September 3, 2016 in Berlin, Germany. (Photo by Zacharie Scheurer/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY - SEPTEMBER 04:  Aleks Subosic and Kenza Zouiten are seen backstage ahead of the Ivyrevel fashion show during the Bread&Butter by Zalando at arena Berlin on September 4, 2016 in Berlin, Germany.  (Photo by Clemens Bilan/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY – SEPTEMBER 04: Aleks Subosic and Kenza Zouiten are seen backstage ahead of the Ivyrevel fashion show during the Bread&Butter by Zalando at arena Berlin on September 4, 2016 in Berlin, Germany. (Photo by Clemens Bilan/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY - SEPTEMBER 02:  Caro Daur and Lisa Banholzer attend the Topshop fashion show during the Bread&Butter by Zalando at arena Berlin on September 2, 2016 in Berlin, Germany.  (Photo by Zacharie Scheurer/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY – SEPTEMBER 02: Caro Daur and Lisa Banholzer attend the Topshop fashion show during the Bread&Butter by Zalando at arena Berlin on September 2, 2016 in Berlin, Germany. (Photo by Zacharie Scheurer/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY - SEPTEMBER 04:  Sofia Tsakiridu, Riccardo Simonetti and Farina Novalanalove attend the Zalando fashion show during the Bread&Butter by Zalando at arena Berlin on September 4, 2016 in Berlin, Germany.  (Photo by Zacharie Scheurer/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY – SEPTEMBER 04: Sofia Tsakiridu, Riccardo Simonetti and Farina Novalanalove attend the Zalando fashion show during the Bread&Butter by Zalando at arena Berlin on September 4, 2016 in Berlin, Germany. (Photo by Zacharie Scheurer/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY - SEPTEMBER 04: Caro Daur (L) and Langston Uibel (R) are seen at the Zalando fashion show during the Bread&Butter by Zalando at arena Berlin on September 4, 2016 in Berlin, Germany. (Photo by Zacharie Scheurer/Getty Images for Bread&Butter by Zalando)
BERLIN, GERMANY – SEPTEMBER 04: Caro Daur (L) and Langston Uibel (R) are seen at the Zalando fashion show during the Bread&Butter by Zalando at arena Berlin on September 4, 2016 in Berlin, Germany. (Photo by Zacharie Scheurer/Getty Images for Bread&Butter by Zalando)

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AudiQ2 meets Ella Deck Couture  im Auto Wichert Hamburg am 02.11.2016  copyright Heike Ross
AudiQ2 meets Ella Deck Couture im Auto Wichert Hamburg am 02.11.2016 copyright Heike Ross

Bread and Butter 2016 by Zalando

Bread and Butter 2016 by Zalando

HTW 4. Semester Modenschau CIRCUS 2016

HTW 4. Semester Modenschau CIRCUS 2016

Bread and Butter 2016 by Zalando

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Bildergalerie:

Fotos: Zacharie Scheurer, Clemens Bilan, Alexander Koerner, Sebastian Reuter / Getty Images für Bread&Butter by Zalando

Jan-Christopher Sierks